Social media platform Snapchat could be expanding into gaming as early as later this year, if some new reports are to be believed.
Not a whole lot of details are available right now, but the original report from The Information explained that the move will allow external developers to create games for the Snapchat app, and already has one external (but as-of-yet unknown) publisher on board.
Snap Inc. has been making moves towards gaming for almost a couple of years now, first through acquiring browser-based 3D game engine PlayCanvas last year, and earlier this year through introducing ‘Snappables’, mini-games making use of AR (augmented reality) filters.
They also opened up Snapchat to external apps this year through ‘Snap Kit’, which allows external developers to integrate Snapchat features such as Bitmojis into their apps, and allows for users to access other apps using their Snapchat login details. These features presumably could be integrated into mobile games too.
It’s likely that Snap Inc. is looking to follow in the footsteps of Facebook, making another play in the never-ending game of catch-up between the big social media platforms. Externally published games are available both on Facebook itself (Candy Crush, Farmville etc.), and Facebook’s messaging app Messenger (e.g. Words with Friends), and have been hugely successful. No official word on what kind of games Snap Inc. is looking to include on its own app.
Snap Inc. hasn’t made an official response to the reports, but if they’re true, it shouldn’t be long before we find out.